Friday, July 20, 2012

Artists: How to get your art into print

Art Reproduction

Websites like DeviantArt and Redbubble (and many, many more) have changed the opportunities available to artists, designers and photographers to have their work available as reproduction prints.

It used to be that capital expenditure on a print run would mean you had to be sure of a mass market for any image in print. But these days anyone can be a micro-publisher of their own art and make profits without any outlay at all. Not only will in not cost to offer your prints to the world, but it will be relatively hassle-free as the site deals with everything.

DeviantArt (based in the US) and redbubble (based in Australia) are the 2 sites I use to provide prints to a worldwide consumer base. DeviantArt is the biggest online artist community in the world.

Both these sites provide prints in various forms: canvas prints, paper prints, framed prints, greetings cards, postcards and so on. In addition to this, deviantArt also offer coasters, fridge magnets, jigsaws etc. while Redbubble offers iphone cases, t-shirts, hoodies, kid's clothes and seems to add different products all the time.

Photographing Your Artwork

I often get asked about the best practice for photographing paintings so here's an at a glance list of tips for recording your paintings in digital format;

>> Use a good quality dSLR camera (full frame sensor if possible but are pricey)

>> Use a good quality lens. (I use a canon 50mm)

>> Without professional studio lighting, outside on an overcast day is best.

>> Do not shoot in direct sunlight.

>> Clean your lens

>> Use a tripod

>> Use the 2 second timer so that when you press the shutter, that force won't jolt the camera at time of shot.

>> Use 'Av' setting and set to a mid range aperture (8-11), the camera will do the rest.

>> Set the lowest ISO possible (100 is fine)

>> Post production in Photoshop or any image editing software will likely be necessary.

>>Lastly, if your going to offer the really big prints (deviantArt do a 30" canvas) then even 18 megapixels might not be enough. For this you can pan the camera around the canvas from a tripod pivot point taking 6 or more photos which overlap. These can be seamlessly stitched using photoshop (file>automate>photomerge then select the series of photos). For this, make sure the focal length of the lens is a minimum of 50mm. The more "zoomed in" the better as it reduces the lens distortion of wider angle lens which can be a nightmare to stitch. The resultant file will be as many megapixels as you want for massive prints in high detail. Sites like deviantArt and redbubble will detect the size of your file and only offer print sizes appropriate to print clearly from. Do not attempt to just upsize the pixels of a smaller image, it will not be approved as good enough quality.

example of coaster from deviant art

Marketing Your Prints

Do not rely on the traffic from other users of the artist sites to sell prints. You will sell very few this way. Instead, gain the traffic to your prints through links from your own website, blogs, twitter and other social media etc. These will be potential customers already interested in your work.


So what's the quality like of these deviantArt prints? Well I've kindly shot a couple of videos reviewing deviantArt products I recently ordered of my own paintings in print in the form of a framed print and coasters, here they are...



You can View my deviantArt and RedBubble prints here:

 deviantArt  |  RedBubble


Maxwell Ancestry said...

Thanks so much for this blog. I'm in no way an artist but I have been helping a local artist set up their first website:

He only has a few paintings online at the moment but when we take the next batch of photos we'll be sure to follow your advice. Thanks.

Kristik said...

Thank you Scott.. I come accross to your blog coincidentally, and I like it..

oakleyses said...

ugg boots, longchamp outlet, louis vuitton, christian louboutin, louis vuitton outlet, ray ban sunglasses, louis vuitton outlet, uggs on sale, gucci handbags, christian louboutin uk, tiffany jewelry, chanel handbags, louboutin pas cher, air max, nike free run, prada handbags, louis vuitton outlet, jordan pas cher, louis vuitton, longchamp pas cher, oakley sunglasses, polo outlet, replica watches, nike free, nike roshe, kate spade outlet, nike outlet, tiffany and co, polo ralph lauren outlet online, ray ban sunglasses, nike air max, oakley sunglasses, jordan shoes, ugg boots, oakley sunglasses wholesale, prada outlet, nike air max, longchamp outlet, longchamp outlet, tory burch outlet, michael kors pas cher, sac longchamp pas cher, oakley sunglasses, ray ban sunglasses, replica watches, burberry pas cher, christian louboutin outlet, cheap oakley sunglasses, polo ralph lauren

oakleyses said...

timberland pas cher, michael kors outlet, nike free uk, guess pas cher, michael kors, michael kors outlet, hollister uk, ralph lauren uk, abercrombie and fitch uk, north face uk, coach purses, burberry outlet, converse pas cher, coach outlet, polo lacoste, nike blazer pas cher, uggs outlet, michael kors outlet online, michael kors outlet online, hollister pas cher, lululemon canada, michael kors, sac hermes, true religion outlet, uggs outlet, nike air force, michael kors outlet online, burberry handbags, sac vanessa bruno, michael kors outlet, nike air max uk, new balance, true religion outlet, mulberry uk, vans pas cher, ray ban uk, ray ban pas cher, nike tn, true religion outlet, kate spade, north face, nike air max, true religion jeans, coach outlet store online, michael kors outlet online, hogan outlet, oakley pas cher, nike air max uk, nike roshe run uk

oakleyses said...

insanity workout, hollister clothing, jimmy choo outlet, longchamp uk, soccer shoes, iphone 6s cases, ralph lauren, hermes belt, iphone 6 cases, abercrombie and fitch, mont blanc pens, timberland boots, s6 case, mcm handbags, chi flat iron, lululemon, mac cosmetics, giuseppe zanotti outlet, iphone 6s plus cases, ferragamo shoes, herve leger, iphone cases, celine handbags, north face outlet, nfl jerseys, valentino shoes, soccer jerseys, iphone 5s cases, wedding dresses, bottega veneta, nike huaraches, ghd hair, baseball bats, iphone 6 plus cases, north face outlet, p90x workout, instyler, vans outlet, new balance shoes, oakley, ipad cases, nike trainers uk, babyliss, louboutin, beats by dre, reebok outlet, nike roshe run, nike air max, hollister, asics running shoes

oakleyses said...

lancel, swarovski, hollister, swarovski crystal, moncler uk, juicy couture outlet, montre pas cher, doudoune moncler, links of london, ray ban, ugg uk, moncler, louis vuitton, moncler, hollister, moncler outlet, moncler, barbour uk, louis vuitton, replica watches, nike air max, louis vuitton, toms shoes, barbour, canada goose outlet, converse outlet, canada goose outlet, marc jacobs, louis vuitton, ugg, juicy couture outlet, pandora jewelry, wedding dresses, canada goose, louis vuitton, ugg,uggs,uggs canada, pandora charms, canada goose uk, pandora uk, pandora jewelry, moncler, canada goose outlet, gucci, moncler outlet, ugg pas cher, converse, thomas sabo, karen millen uk, ugg,ugg australia,ugg italia, canada goose, supra shoes, canada goose jackets, vans